Knockout Display Typeface

LoveLive
•
Typography

Oversized type, deconstructed letterforms and creative application of colour.

Knockout display typeface showing oversized three-dimensional letterforms with knocked-out faces in a two-tone yellow palette
Summary
A three-dimensional display typeface built for the LoveLive rebrand. The project explores oversized type, deconstructed letterforms and creative application of colour.
Client
LoveLive
Knockout display typeface oversized letterform with knocked-out face
The Oppertunity
In 2017 LoveLive was rapidly evolving, from a small music video production agency to an international video marketing agency with its own fresh identity. Part of this was developing a strong display typeface that would make LoveLive marketing collateral instantly recognisable.
Knockout typeface individual letterform showing three-dimensional construction
Knockout typeface letterform in the two-tone palette
Knockout typeface deconstructed letterform highlighting depth
No items found.
Large individual letterforms

The typeface was constructed by building a set of three dimensional letterforms. We then took those objects and knocked out select faces of the shape, being careful to maintain the integrity of the form. We wanted to reflect the dimensionality of the agency with its lively client-base in the music industry so a two tone palette was applied to showcase that depth.

Knockout typeface applied across LoveLive marketing collateral
Knockout typeface oversized headline application in two-tone colour
No items found.
Knockout display typeface full character set laid out as a specimen
A complete typeface
The solution
The result was an impactful, high-energy typeface that encapsulated the energy of LoveLive. It became an integral part of the new brand, being rolled out internationally in the UK and the US.
Projects like this can only flourish with collaboration across disciplines.
A big thank you to:
Design Direction
Rebekah Audic
Management
US Team
All visuals shown are property of
LoveLive
& are only intended for showcase purposes.

Knockout Display Typeface

LoveLive
•
Typography

Oversized type, deconstructed letterforms and creative application of colour.

Knockout display typeface showing oversized three-dimensional letterforms with knocked-out faces in a two-tone yellow palette
Summary
A three-dimensional display typeface built for the LoveLive rebrand. The project explores oversized type, deconstructed letterforms and creative application of colour.
Client
LoveLive
Knockout display typeface oversized letterform with knocked-out face
The Opportunity
In 2017 LoveLive was rapidly evolving, from a small music video production agency to an international video marketing agency with its own fresh identity. Part of this was developing a strong display typeface that would make LoveLive marketing collateral instantly recognisable.
Knockout typeface individual letterform showing three-dimensional construction
Knockout typeface letterform in the two-tone palette
Knockout typeface deconstructed letterform highlighting depth
No items found.
Large individual letterforms

The typeface was constructed by building a set of three dimensional letterforms. We then took those objects and knocked out select faces of the shape, being careful to maintain the integrity of the form. We wanted to reflect the dimensionality of the agency with its lively client-base in the music industry so a two tone palette was applied to showcase that depth.

Knockout display typeface full character set laid out as a specimen
Knockout typeface applied across LoveLive marketing collateral
Knockout typeface oversized headline application in two-tone colour
No items found.
A complete typeface
No items found.
No items found.
No items found.
The solution
The result was an impactful, high-energy typeface that encapsulated the energy of LoveLive. It became an integral part of the new brand, being rolled out internationally in the UK and the US.
Projects like this can only flourish with collaboration across disciplines.
A special thanks to:
Design Direction
Rebekah Audic
Management
US Team
All visuals shown are property of
LoveLive
& are only intended for showcase purposes.
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