Testerloop

Overloop
•
Product Design

The missing piece in your testing pipeline.

Summary
Brand foundations, product design and a marketing site for Testerloop, a debugging tool that shows developers and testers exactly why their automated test pipelines fail.
Client
Overloop
The Oppertunity
Testerloop began as a new sub-team within Overloop, an established web engineering consultancy. Developers were debugging automated test pipelines by hand, and QA testers had no access or context to understand the test results. The product and brand needed to feel intuitive to both audiences, without losing the technical edge developers trust their tools for.
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The process started with symbolism. Testerloop's role in a developer's pipeline is the connector, so we built the mark around that role: a strong letterform T combined with the silhouette of a tee pipe fitting. The result is functional and recognisable, doing its job at a glance.

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The wordmark is condensed and bold, picked for its authority at small sizes, where the brand most often appears inside the product. We tightened the spacing and refined the letterforms so the type holds its weight in inline labels and run summaries.

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Ahmed's work was quick and awesome! He understood the brief very quickly, worked well with the product manager and the extended team and produced great design within time and budget. Always a pleasure to work with

Remco Van Stiphout

Founder & CEO

The solution
Working closely with the Testerloop team through collaborative workshops, we shaped a brand, product and marketing site for an engineering audience. The tool went on to pilot with Sony Music Entertainment's engineering team, and Testerloop, together with Overloop, was later acquired by DataArt.
Projects like this can only flourish with collaboration across disciplines.
A big thank you to:
Tech Lead
Remco Van Stiphout
Feedback & Support
Overloop squad
All visuals shown are property of
Overloop
& are only intended for showcase purposes.

Testerloop

Overloop
•
Product Design

The missing piece in your testing pipeline.

Summary
Brand foundations, product design and a marketing site for Testerloop, a debugging tool that shows developers and testers exactly why their automated test pipelines fail.
Client
Overloop
The Opportunity
Testerloop began as a new sub-team within Overloop, an established web engineering consultancy. Developers were debugging automated test pipelines by hand, and QA testers had no access or context to understand the test results. The product and brand needed to feel intuitive to both audiences, without losing the technical edge developers trust their tools for.
No items found.

The process started with symbolism. Testerloop's role in a developer's pipeline is the connector, so we built the mark around that role: a strong letterform T combined with the silhouette of a tee pipe fitting. The result is functional and recognisable, doing its job at a glance.

‍

The wordmark is condensed and bold, picked for its authority at small sizes, where the brand most often appears inside the product. We tightened the spacing and refined the letterforms so the type holds its weight in inline labels and run summaries.

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For body and product UI we wanted plain legibility at any size, and paired the wordmark with Roboto. The result is bold at headline scale and quiet at body scale, working across run summaries, inline code and longer marketing copy.

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For the palette, we used a traffic-light system engineers already read instinctively: green, red and yellow. The brand colour is an energetic green-teal, because green means a passing pipeline, the state every test team is working towards. Success has a colour, and we made it the colour of the brand.

No items found.
No items found.
Ahmed's work was quick and awesome! He understood the brief very quickly, worked well with the product manager and the extended team and produced great design within time and budget. Always a pleasure to work with

Remco Van Stiphout

Founder & CEO

No items found.

The biggest UX challenge was that two audiences had to read the same screens: developers debugging their pipelines, and testers running them. We anchored the product on the test-run timeline, using simple shapes, colour and a clear legend to flag events. The job was to keep dense information readable at speed, for both audiences.

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The marketing site was a showcase, built to introduce the product to SaaS engineering teams. The hero animation showed the product being plugged into a pipeline, the connector metaphor from the brand in motion. A scroll animation then carried a circle along a pipe through the page, turning green as it reached each feature. The brand's success colour resolved the journey.

The solution
Working closely with the Testerloop team through collaborative workshops, we shaped a brand, product and marketing site for an engineering audience. The tool went on to pilot with Sony Music Entertainment's engineering team, and Testerloop, together with Overloop, was later acquired by DataArt.
Projects like this can only flourish with collaboration across disciplines.
A special thanks to:
Tech Lead
Remco Van Stiphout
Feedback & Support
Overloop squad
All visuals shown are property of
Overloop
& are only intended for showcase purposes.
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